B2B Writing

The Direct Marketing Association reports that Business-to-Business companies spend over $55 billion annually on B2B marketing. This number includes everything from advertisements, direct mail, brochures, white papers, case studies, social media, product sheets, and even website and content copy. If you’re looking into this, chances are you’re spending your part of that $55 billion, and you want it spent well. That’s where I come in.

Business to business is an important-but often neglected-section of the writing world. B2B is the sale of parts to manufacturers and other similar transactions. Auto parts to garages, vet supplies to Veterinarians, etc. This interaction includes professional emails conveying business opportunities, sections on why your products/services are good for the other company (and therefore the consumer) and case studies/testimonials for your products. Warm, professional and conversational writing style to engage potential clients and to build rapport with returning clients is key in this area. I have years of social media experience on the web and years of retail and food service experience in the real world that adds to my ability to listen well, be customer-oriented and speak fluently and confidently to create natural and fulfilling partnerships.

Some projects I handle include:

  • Landing pages to generate leads
  • Blog posts
  • Newsletters and emails
  • Executive bios
  • In-depth product descriptions

Connecting with customers is important, but creating rapport and good business relationships inside your industry is crucial in helping your business succeed. If you’re ready to see what I can do for you, contact me for a quote and I’ll be happy to work with you.