Monthly StatShot, July 2016

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The release of Harry Potter and the Cursed Child helped lift sales in the children’s/YA category 31.1% in July over the same month in 2015, according to figures released by the Association of American Publishers as part of its StatShot program. Cursed Child gave a particular spark to the segment’s hardcover format, where sales soared 95.2%. The other formats in the children’s/YA category all declined in the month. Sales in the adult book segment fell 5.4% in July. The biggest decline came in hardcover, with sales falling 22.2%. Last July, Go Set a Watchman was a huge hit in hardcover. The brightest spot for the adult segment was digital audio once again, with sales up 23.2%. E-book sales fell again, dropping 12.7%. For the entire publishing industry, sales fell 17.9% in July compared to the previous year. Sales figures are based on reports from 1,208 publishers.

CategoryChange JulyChange YTD
Adult Hard-22.2%-7.4%
Adult Paper9.1%9.0%
Mass Market11.4%-0.8%
Physical Audio-6.6%-11.7%
Audio Download23.2%31.0%
Adult E-book-12.7%-17.3%
Children’s/YA31.1%6.3%
Religious Presses-5.5%8.3%
Professional-21.4%-19.4%
K–12 Materials-20.2%-8.9%
Higher Ed.-27.1%-18.1%
University Presses-11.7%-3.9%

(Comparisons of $ sales against same periods in 2015)

A version of this article appeared in the 01/02/2017 issue of Publishers Weekly under the headline: Monthly StatShot, July

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